Komen Introduces 'Promise Me': The Scent of Inspiration

INTRODUCING PROMISE ME, TO BENEFIT SUSAN G. KOMEN FOR THE CURE

A fragrance is a message in a bottle - in Promise Me, I was inspired to capture a long-lasting emotion of positive energy, hope and love. I wanted to create something empowering and something that would speak to all women. - Jean Claude Delville, Perfumer.

 


THINK: An unprecedented marriage of beauty and charity.

 

Promise Me is the scent of compassion and courage. Susan G. Komen for the Cure® has partnered with TPR Holdings to launch Promise Me, the first and only proprietary fragrance to benefit breast cancer research. Promise Me offers a unique way to honor those who have been touched by breast cancer-a beautiful tribute to the bravery of each and every person who has been touched by this disease.  

 

"The fragrance will give supporters a new way to participate in the breast cancer cause and is very important to our global reach," Komen for the Cure founder and CEO Nancy G. Brinker said. "Promise Me offers a natural fit," she added."My sister Susan was always passionate about fragrance. She had a great fashion sense."

 

Promise Me infuses the essence of Komen's promise to end breast cancer into a scent that truly benefits and brings hope to those suffering from the disease. Developed by Drom fragrances and famed perfumer Jean Claude Delville, Promise Me speaks to strong, courageous women who live life to the fullest. The sophisticated floriental opens with a fresh burst of mandarin, bergamot, and blood orange. Its feminine heart evokes softness and beauty with pink peony, wild orchid, and rosewood. The scent lingers on white patchouli and musk for a warm, sensual finish. Designed by Chad Lavigne and housed in an elegant glass vessel with interior floral motif, Promise Me is a stunning display item and gift.

 

Brian Robinson, founder of ZIRH Men's Skincare and president of TPR Holdings, is proud to join forces with Susan G. Komen for the Cure.

 

"With fifteen years in the beauty industry, I wanted to lend my expertise to this profound cause," says Robinson. "With the launch of Promise Me, we're one step closer to finding a cure."

 

Each Promise Me fragrance includes an insert with Komen's educational messages and the contribution each purchase makes to the organization, as well as a limited edition scented bracelet. In 2011, TPR Holdings has committed to donate a minimum of $1,000,000 to Komen for breast cancer research, education, screening and treatment.

 

 

 

PROMISE ME IS AVAILABLE NOW

There are currently four Promise Me options from which to choose:

 

  • Eau de Parfum, 100 ml $59.00: available at Dillard's, Lord & Taylor and HSN.com
  • Eau de Toilette, 100ml $29.99: available at promisemefragrance.com
  • Eau de Toilette, 30ml $19.99: available at promisemefragrance.com
  • Coming soon: Eau de Toilette Gift Set

 

Order online now for yourself, and every special woman in your life

 

 

ABOUT TPR HOLDINGS LLC: TPR Holdings LLC (TPR) is a NYC based operator in the consumer products industry. TPR's traditional operations include scalable mass and prestige opportunities in health, beauty and wellness categories. TPR has also provided transition services for large consumer products companies including Shiseido Cosmetics and Procter & Gamble. TPR principals have founded and developed such international brands as ZIRH Men's Skincare, John Varvatos Fragrances and French Connection Beauty. TPR recently acquired oral care brand Sweet Breath which has sold over 1 billion units since its launch.